Blackmilk Gaming bundles forces with Steam Data Suite on the attribution of advertising campaigns for games on Steam. The Steam Data Suite platform provides vital insights on conversion and uplift, and allows structural optimization of campaigns, channel utilization and creative usage. This means all campaigns run by Blackmilk Gaming can be optimized towards solid ROI and revenue based goals. Our unique partnership allows full transparency from campaign set up, right through to action, whether it’s a wishlist or download.

As a result your ad budget is used in the best way possible.

Where the traditional e-commerce funnel relies on passing source information through the sales funnel, this doesn’t work for app stores like Steam. With potential players transitioning between the browser, the Steam client and the game, we can not rely on passing on the information in the same way.

A different approach is needed to keep track of which promotional effort brought them in.

Using fingerprinting methodology Steam Data Suite tracks ‘around’ the app store. What that means? We create an anonymous identifier for a potential player when they click an a Blackmilk Gaming ad link, then go over the same process when they show up in your game for the first time. Based on that a probabilistic algorithm is able to predict which new players came in because they clicked a link associated with a specific campaign and channel run by Blackmilk Gaming.