sniper: ghost warrior contracts 2

Sniper: Ghost Warrior Franchise

The Brief

We were approached to promote the sale for Sniper Ghost Warrior Franchise, consisting of all 6 titles, capitalising on the recent hype for tactical shooter games. Developed by CI Games, Sniper Ghost Warrior is a multi-million selling franchise known for its blend of great visuals, tense stealth, epic action moments and, of course, authentic sniping experience

 

Platforms:

Xbox  

 

The Game Plan

We set up a multi channel digital marketing campaign with complete tracking links in order to measure and optimise campaigns towards game sales. Diving into Google Analytics data we were able to look at best performing audiences.

 

Results

The promotion drove some great results, helping Sniper Ghost Warrior Franchise climb above Sniper Elite V in the global charts as the campaign kicked off, and by Friday a week before their highly anticipated release we were only 2 places behind them in the global sellers chart.

 

Channels:

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