One of the many VR releases we worked on includes Shadow Point. We were tasked with working on the awareness and launch campaigns for the VR puzzler, aiming to but the most relevant inventory to reach VR focused audiences. Shadow Point is a story-driven VR puzzle game narrated by Patrick Stewart, set between a mountaintop observatory and an ever-changing fantasy world.
The Game Plan
Using a mixture of highly relevant targeting on Facebook and Instagram and direct/programmatic buying on various display ad networks and platforms, we managed to hit the sweet spot for the campaign.
August 5, 2022