Shadow Point

Shadow Point

The Brief

One of the many VR releases we worked on includes Shadow Point. We were tasked with working on the awareness and launch campaigns for the VR puzzler, aiming to but the most relevant inventory to reach VR focused audiences. Shadow Point is a story-driven VR puzzle game narrated by Patrick Stewart, set between a mountaintop observatory and an ever-changing fantasy world.

 

Platforms:

Oculus

PSVR

 

The Game Plan

Using a mixture of highly relevant targeting on Facebook and Instagram and direct/programmatic buying on various display ad networks and platforms, we managed to hit the sweet spot for the campaign.

 

Channels:

Facebook Logo

Instagram Logo

youtube logo

DV360-logo

Ad Network Logo

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