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The Brief

We worked on Video Game Marketing campaign for the awareness and game launch of PHOGS! for Xbox, PS4, Steam and Stadia in the US market. In PHOGS! you play as a duo of dogs on a captivating, puzzle-filled adventure. Linked by a stretchy belly, you’ll need to bark, bite and bounce your way through obstacles set across the themed worlds of Food, Sleep and Play, in co-op or single-player. Forage through Food World, teeming with tasty treats. We wanted to achieve top quality traffic whilst focused on user acquisition in the US.



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The Game Plan

In order to track and optimise towards high quality audiences, we created pixel events on the PHOGS! website, using Ad Networks and Adwords to optimise towards button clicks to external sites from the landing page. We utilised Search, Google Display and specialised ad networks to drive the best quality traffic for the age groups appropriate for the game.


Video Game Marketing Channels:

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