We were excited to work on the legendary IP Jurassic World, supporting the global launch of the Oculus VR exclusive ‘Jurassic World Aftermath‘ where you outsmart deadly prehistoric predators and recover valuable research materials in this boundary pushing VR adventure game. We were tasked with targeting the hard to reach VR audience and increase game purchases on launch.
The Game Plan
Capitalising on the popularity of the IP and Jurassic World as a brand, we launched a comprehensive PPC campaign on Google driving high quality traffic to the landing page. We also targeted VR specific audiences on Google Display Network, manually selecting inventory that only includes VR gaming to further improve the quality of our targeting. In addition, we also activated direct buys on VR gaming online news outlets to get the best opportunity to increase awareness and game sales.
October 20, 2021