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Highrisers – Game Launch

The Brief

We worked on the launch of the pixel-styled build-and-explore urban survival-RPG ‘Highrisers’. Highrisers takes place after the collapse of society due to a mysterious disease that mutated most of the population and left the rest to survive on the scattered rooftops of their city’s remains. Assemble Entertainment wanted to achieve quality traffic with Video Game Marketing whilst focused on user acquisition for Highrisers on Steam.

 

Platforms:

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The Game Plan

We worked closely with Assemble Entertainment to utilise YouTube and Facebook desktop inventory to drive top quality traffic at an optimum CPC that would provide positive return on investment from Video Game Marketing, whilst using custom tracking URLs to create audiences with data from the Steam landing page.

 

Channels:

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