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Get Packed: Fully Loaded – Game Launch

The Brief

We worked on Video Game Marketing campaign for the launch of Get Packed: Fully Loaded for Xbox, PS4, Steam and Stadia in the US market. Get Packed: Fully Loaded is the expanded edition of the couch co-op removals game that’s full of calamity and physics-based carnage for 1-4 players. We wanted to achieve top quality traffic whilst focused on user acquisition in the US.

 

Platforms:

Nintendo Switch Logo

Google Stadia Logo

Xbox

 

The Game Plan

In order to track and optimise towards high quality audiences, we created pixel events on the Get Packed website, using Ad Networks and Adwords to optimise towards button clicks to external sites from the landing page. We utilised Search, Google Display and specialised ad networks to drive the best quality traffic for the age groups appropriate for the game.

 

Video Game Marketing Channels:

internet logo

Google Display Network Logo

Google Search Logo

 

 

 

 

 

Highlights:

  • Highly recommended by Destructiod – “Get Packed: Fully Loaded is a pleasant co-op surprise”
  • 8/10 · Pure PlayStation
  • Highly successful launch across all platforms