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Genesis Noir – Game Launch

The Brief

We worked on the launch of the highly rated Indie game ‘Genesis Noir’ for the US market. Genesis Noir is an adventure video game developed by American studio Feral Cat Den. The game follows the main character, No Man as he visits different parts of the universe while trying to save his love. Fellow Traveller wanted to achieve quality traffic with Video Game Marketing whilst focused on user acquisition in the US for Genesis Noir on various platforms.




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The Game Plan

We worked closely with Fellow Traveller to utilise YouTube and Facebook desktop inventory to drive top quality traffic at an optimum CPC that would provide positive return on investment from Video Game Marketing, whilst using custom tracking URLs to create audiences with data from the Steam landing page.



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  • 5 Star review by The Guardian – “The big bang meets the whodunnit in this dazzlingly inventive point-and-click adventure spanning time and space”
  • Officially Eurogamer Recommended – “The biggest compliment I can give this game is that it’s truly like nothing else I’ve played before, and it’s incredibly focused and dedicated to its creative vision and its theme. If you’re looking for something different, a gentle form of experimentation in a beautiful package, I can’t recommend Genesis Noir more.”