Renowned kids game publisher Coatsink asked us to manage the pre launch and post launch campaigns of their cute new cupcake bashing game ‘Cake Bash’ for Steam, Stadia, Switch, Xbox and PS4 in the US market. A key aspect of the brief was to target ages 9-13 with display advertising, in a safe and compliant way.
The Game Plan
We used specialized Ad Networks to reach the target 9-13 age group of ‘Cake Bash’ in a data compliant way. As well as a follow up performance campaign using GDN and PPC on the Google Ads. Segmenting audiences by platforms we could customise the messaging for each audience segment increasing performance. We integrated the pixel tracking on the Cake Bash website setting up events for each external store allowing us to optimise towards people that are more likely to click through and purchase.